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question:proof read: Build awareness and acquire new customers at a profitbable margin Day0 Roas 6.3% Retain and grow existing customers and increase their LTV Scale up AI keyboard products (Simeji and Facemoji) on Meta at a comparable CPI (IOS Simeji under 3 and Facemoji under 1.5; currently both apps CPI on MMP is over 5)

answer:Proofread: The key objectives are to build awareness and acquire new customers at a profitable margin with a Day0 Return on Advertising Spend (Roas) of 6.3%. Additionally, the goal is to retain and grow existing customers while increasing their Lifetime Value (LTV). To scale up the AI keyboard products (Simeji and Facemoji) on Meta, the target is to achieve a comparable Cost Per Install (CPI) to competitors. Specifically, the goal is to keep the CPI for iOS Simeji under 3 and Facemoji under 1.5. However, it is important to note that currently, the CPI for both apps on the mobile measurement platform (MMP) is over 5.

question:proof read: Increase partnership with Baidu seniors roles and introduce Meta's new AI ad solutions to the client to test such as AEM, Meta install referer and A+AC.

answer:Proofread: The objective is to increase the partnership with senior roles at Baidu and introduce Meta's new AI ad solutions to the client. These new solutions, such as AEM, Meta install referer, and A+AC, will be tested with the client.

question:proof read: Working together with client to test app events and identify audience that bring the highest return on investment and LTV, and create campaigns to target those people.

answer:Proofread: We are working closely with the client to test app events and identify the audiences that provide the highest return on investment and Lifetime Value (LTV). Based on these findings, we will create targeted campaigns to reach these specific audiences.

question:proof read: Identify market trend and benchmarkings for AI keyboard products in US and Japan, and work with Baidu's creatives team to find out winning creatives for these two products. Finally, test and scale up spending using Meta's AI powered products.

answer:Proofread: We will identify market trends and benchmarkings for AI keyboard products in the US and Japan. Additionally, we will collaborate with Baidu's creative team to discover winning creatives for these two products. Finally, we will test and scale up spending using Meta's AI-powered products.